From November 11 to 14, 2024, the Anshun Tourism Group from Guizhou, China, hosted the “Peaceful, Serene, and Harmonious Journey: Crossing Mountains and Rivers Just for You” Anshun Culture and Tourism Promotion Event in Bangkok, Thailand. The event attracted nearly 100 participants, including Thai travel agencies, travel association representatives, the China-Thailand Friendship Association, popular travel influencers, professionals from the hospitality and aviation industries, as well as members of the news media and television networks.
Yu Gang, General Manager of Anshun Tourism Group Co., Ltd., delivered a presentation titled “Step into a City of 21°C, Experience Life in 360 Degrees,” providing attendees with an in-depth overview of Anshun. He highlighted the city’s pleasant climate, abundant tourism resources, breathtaking karst landscapes, rich and vibrant cultural heritage, warm and hospitable ethnic customs, and healthy, flavorful local cuisine. Yu extended a sincere invitation to all attendees to visit and experience the unique charm of Anshun.
The Anshun Tourism Group delegation engaged in discussions with Thai tourism industry counterparts to strengthen collaboration and exchange. The Bangkok tourism promotion event represents a key initiative by Anshun Tourism Group, aligned with the strategic objectives of “positioning Guizhou as a world-class tourism destination, establishing Anshun as a premier tourism city, and developing Huangguoshu into a world-class scenic attraction.” This effort focuses on leveraging domestic strengths while expanding into international markets, broadening its marketing reach, innovating promotional strategies, and fully developing overseas visitor markets. It has enhanced communication channels with the global cultural tourism industry, strengthened connections with international markets, and boosted the domestic and international visibility and influence of Anshun Tourism in Guizhou, China.